Statistics and information for gov.uk

gov.uk gov.uk gov.uk - the new place to find government services and information replacing directgov and business link - simpler, clearer, faster



January 01, 2019
Last Updated

62.4 Million
Visits/Month
All sources: desktop and mobile
02:26 min. Visit Duration
2.87 Pages per a Visit
56.8% Bounce Rate
We estimate summary traffic for gov.uk as 62.4 Million visits per month.
The users' engagement: Pages per Visit: 2.87, Average Visit Duration: 02:26 minutes, Bounce Rate: 56.8%.

Most gov.uk users live in United Kingdom (UK) - 85.3%, United States of America - 1.7%, France - 0.7%, Spain - 0.5%, India - 0.5%.
67.8% of users visit gov.uk from a search engine, while 6.6% via a hyperlink, and 25.5% come directly - i.e. type the url or use a bookmark.


United Kingdom (UK) 85.3%
United States of America 1.7%
France 0.7%
Spain 0.5%
India 0.5%
Search 67.8%
Direct 25.5%
Referrals 6.6%



Traffic from Organic Search, worldwide

Keyword   Position Traffic to the site Number of searches
1060l­w1 1 48000 150000
sign on job centre every week 1 58000 190000
national primary curriculum 1 42000 130000
dfid director in afghanistan 1 51000 160000
register company in uk 1 36000 120000
prime minister of england office address 1 83000 270000
reinstating appeal to first tier tribunal after withdrawal 2 41000 290000
business links in africa 3 47000 480000
changes in the eligibility from incapacity benefit to e.s.a. benefit 3 30000 300000
ataturk children's hospital kabul 3 22000 220000
fine cigarettes customs 3 19000 190000
tourist situation in phuket 2015 3 11000 120000
proposed route caxton gibbett to black cat 4 16000 230000
vat on hire 4 8600 120000
ebna uk 4 13000 180000
nhs letter clock starts 4 14000 200000
queen's birthday civil service privilege day 2015 5 7600 140000
m11 closures 5 12000 230000
rules and reggulations for import and export trade from pakistan 6 1600 210000
saudi travel & tourism investment maarket 2016 6 860 120000
bno 續期 6 1300 180000
democracy rights of women in india 6 870 120000
import from usa 8 1200 160000
pip medical assessment 8 2600 340000
lamington viaduct 8 1200 160000
export business from india to dubai 9 1700 230000
company accounts for small company exl formate 9 2800 370000
of which subject 2 march has exam gouv. schools 9 1100 140000
local zero rated supplies 9 1300 170000
using fake address for business 10 2600 350000

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